Integrated Marketing Programs Specialist Job (New York, NY, US)

Requisition ID: 255404 Work Area: Marketing Expected Travel: 0 - 30% Career Status: Professional Employment Type: Regular Full Time Career Level: T2

Posting Date : 6/10/2020




SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.
SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.
Purpose and Objective:  


SAP Global Marketing, Inc. seeks an Integrated Marketing Programs Specialist at our New York, NY location to m anage planning, development, content, budget, project management, and successful implementation of integrated marketing programs for audiences, including awareness, demand generation, pipeline building and acceleration, loyalty, advocacy, customer adoption and retention.


Expectations and Tasks:


Work with relevant internal and external teams including global, regional and local teams to capitalize on the marketing mix with emphasis on the customer. Align with branding, content, communications, data, marketing intelligence & operations, online, digital and social media, partners, customer references, sponsorships, and events to support creation of integrated audience specific programs and campaigns. Gather and synthesize market insights and company objectives including solutions, industry, geographies, and other information. Understand and define the target audience and its preferences, needs, and challenges. Responsible for combining the audience insights with audience intelligence (e.g. propensity models) to support building relevant programs. Participate in strategic planning that is work based on guidance with business planning, marketing planning, sales and business development/management to determine goals for region, market unit, country, or route to market and translate into integrated audience specific programs.  Ensure programs and campaigns are aligned with stated strategic goals. Build, tailor, and syndicate content for awareness, demand generation, opportunity acceleration, customer adoption and retention, and other strategic purposes, combining market and competitive insights, business objectives, knowledge of relevant elements of the SAP portfolio, audience insights and intelligence to develop key messages and value propositions for integrated programs and/or campaigns. Evaluate new techniques and make use of best practices to create repeatable processes and content. Manage asset development and deliver, together with marketing execution, demand Generation, marketing automation and marketing communications, audience facing materials by leveraging, tailoring, and syndicating content, positioning, and messaging to develop high quality integrated marketing programs. Provide stakeholder Management to align with business stakeholders in order to ensure marketing programs closely align to business and sales goals. Continuously evangelize marketing strategy, plans and results and collaborate for refinement. Responsible for enabling the sales organization through delivery of key customer assets and stories. Plan and develop integrated audience campaigns and, working with marketing execution, identify targets and segments, nurture and marketing automation strategies, as well as tactics to achieve defined goals in accordance with privacy regulations. Drive program activation and acceleration with a ‘Digital First’ approach within region, market unit, or country. Evaluate overall performance, including business progress, campaign performance, and pipeline impact to optimize programs. Collect and syndicate best practices. Utilize standard tools and systems to document, communicate, measure, and monitor program plan and facilitate execution to share content and assets. Advise execution teams on configuration, execution and best practices. 30% travel required.

Education and Qualifications/Skills and Competencies:


Bachelor's degree in Business Administration, Marketing or a related field and 5 years of experience required.  The company will also accept a Master's degree and 3 years of experience.


Work Experience:


Experience must involve 1 year in the following: marketing programs and campaign development; brand alignment, content curation, activation and promotion; resources and vendor management; content strategy & development; marketing analysis & measurement; integrated planning & budgeting; digital and social marketing tactics; results-driven ROI focuses; and internal/external communication. 30% travel required.


Travel:   30% travel required.


Internal use only: reference code lhrs4262


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.
SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: or , APJ: , EMEA: ). Requests for reasonable accommodation will be considered on a case-by-case basis.
EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability. Additional Locations :
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